econda

Setup » Client » Select client » Services » Econda

Old: CMS & online store

This manual page describes functions that pertain to the old plentymarkets online shop Callisto. For information regarding the online store template Ceres, please refer to the Setting up Ceres page.

1. General information about econda

The econda Shop Monitor is a high-end online store controlling solution for comprehensively analyzing and optimizing online stores. Thanks to perfect interweaving with plentymarkets, the new Shop Monitor is not only a web-analytics solution but also a fully integrated e-commerce data nexus. (Source: econda)

2. Registration

Registration is necessary in order to use the econda Shop Monitor. This can be done directly in plentymarkets:

Figure 1. registering with econda

Registering for econda Shop Monitor:

Go to Setup » Client » Select client » Services » Econda.
Click on the registration tab.
Enter your data into the fields. Make sure to fill in the mandatory entries, name, company and telephone as well as the number of page views per month.
Note: econda requires you to enter the number of page views per month so that it can calculate the tariff.
Click on the Email icon (Figure 1) in order to receive an email from econda that includes your registration information.

3. Preparing econda Shop Monitor

If you have successfully registered with econda, then you will have received a JavaScript class (file name: "emos2.js" or similar). econda personalized this for you so that you don’t need any additional access data in order to activate the econda Shop Monitor in plentymarkets. It is necessary to upload this JavaScript class before you can activate econda Shop Monitor Tracking.
The following process needs to be repeated for each client (store). The same JavaScript class can be used for every client (store). If you would like to separate the clients (stores) for tracking purposes, then pay attention to section 4.1 Assignment.

Figure 2. uploading JavaScript

Uploading econda JavaScript:

Click on the Settings tab.
Click on browse in the field econda JavaScript.
Select the JavaScript class that you received from econda (file name: "emos2.js" or similar).
Click on open.
Click on the save icon again to upload the file.
→ Tip: If the file was successfully uploaded, then a green check mark will appear in the line econda JavaScript. If the green check mark is visible, then all data relating to your online store’s usage will be transferred to econda from this point on. Repeat as often as required.

Figure 3. JavaScript was successfully uploaded

4. Settings

Settings will be carried out here, which control the type and extent of data transfer to econda.

4.1. Assignment

The assignment section is relevant if you would like to analyze the tracking data from various clients (stores) with one econda Shop Monitor.

Figure 4. assignment section

The following table explains the settings in the Assignment area:

Table 1. options in the **Assignment** area
Setting	Explanation
Use site IDs	If the check mark has been placed, then a site ID will be attached to the data that is transferred to econda. By using this site ID, the econda Shop Monitor can tell how the data should be assigned. The client (store) ID is the default value for this ID (0 = main store; 1,2,3 … = client 1,2,3 …)
User-defined site ID	If the check mark has been placed and a user-defined site ID has been created, then this user-defined site ID will be transferred instead of the default store ID. Don’t forget to place a check mark next to use site IDs anyway. Tip: If you would like several clients (stores) to be analyzed in the same round of tracking, then activate the user-defined site ID for the respective clients (place a check mark).

4.2. Free transfer parameters

econda offers three parameters for transferring the tracking data, which you can configure as you would like. Assign values to the parameters #1, #2 and #3, which refer to additional information about the items.

Figure 5. setting free transfer parameters

Configuring free transfer parameters:

Use the drop-down lists to select which attributes you want to use for variations #1 - #3.
→ You will only be able to select attributes here if you have already created attributes under Setup » Item » Attributes.
Assign the desired item data to the transfer parameters #1, #2 and #3.
Save the settings.

Example

If you select the option all variations as text (Figure 5) , then all of the item variations will be transferred as text, e.g. size:L;color:red.

4.3. Prices

Here you can determine if the prices should generally be transferred as gross or net, as well as if the invoice should be transferred with or without shipping costs.

Figure 6. setting options for prices and shipping costs

4.4. Debug report

Activate the debug report here. In this way, you can easily control the JavaScript code, which transfers the data to econda. You will only be shown the debug report if you are logged into the admin area. The debug report is invisible for other online store visitors.

Figure 7. debug report options

Table 2. debug report options
Option	Explanation
Debug mode	No debug report = (Default) The JavaScript code will be inserted into the page that transfers the data to econda. Debug report, no tracking = The JavaScript code will be shown on every page of the online store, no data will be transferred to econda. Debug report and tracking = The JavaScript code will be shown on every page of the online store. The JavaScript code will be inserted into the page that transfers the data to econda.

Figure 8 shows an example for a debug report in the online store:

Figure 8. example for a debug report in the online store

4.5. Activate tracking

The transfer of data to econda can be activated or deactivated at any time.

Figure 9. activate tracking option

Activating econda Shop Monitor tracking:

Place a check mark next to activate tracking.
Save the settings.
→ The data will be transferred from this point on.

Set JavaScript as the forwarding method for PayPal Express order confirmations to ensure correct tracking.

4.5.1. Tracking the FINDOLOGIC search

Do you use the FINDOLOGIC search? Then information about the search term and the number of results will no longer be transferred automatically to econda. In order to change that, you have to add a specific tag to the FINDOLOGIC search results template, which will provide plentymarkets with the necessary information.

4.5.2. Your FINDOLOGIC account’s template manager

Take a look at the template for the search responses. Enter the tag <PLENTY_TOTAL_RESULTS>{$TOTAL_RESULTS}</PLENTY_TOTAL_RESULTS>. This method also works if you have activated the option plenty as the search results design.

4.6. Activating cross-selling

You can also use econda’s cross-selling function with plentymarkets. Here, econda analyzes your items and creates cross-selling lists that can be processed by plentymarkets. Proceed as follows to activate econda’s cross-selling function.

Figure 10. activate cross-selling option

Activating econda cross-selling:

Go to Setup » Client » Select client » External services » Econda » Tab: Settings.
Place a check mark next to the option Active cross-selling.
Enter your econda Account ID.
Enter the cross-selling widget ID that you received from econda.
Enter the Number of returned items.
Save the settings.

Configuration in the CMS

Afterwards, go to CMS » Web design » Layout » ItemView and configure the ItemViewCrossSellingItemsList template as desired.