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Trusted Shops

Old: CMS & online store

This manual page describes functions that pertain to the old plentymarkets online shop Callisto. For information regarding the online store template Ceres, please refer to the Setting up Ceres page.

Trusted Shops is the well-known trustmark for online stores which provides buyer protection for online customers.

1. Trusted Shops buyer protection

You need to carry out two steps to integrate the Trusted Shops buyer protection. In the first step, select the buyer protection model and configure it to be displayed to the customer during the checkout process. Most customers choose the free Trusted Shops Basic model. However, you can also use the Trusted Shops PLUS model. In the second step, insert the Trusted Shops Trustbadge into your online store.

1.1. Buyer protection models

Trusted Shops PLUS offers protection for orders with a total value of up to 20,000 Euro. A small fee is charged for this service. Trusted Shops PLUS treats buyer protection like an item that has been placed in the shopping cart. This means that buyer protection is automatically activated upon completion of the purchase. If you want to use this buyer protection model, you have to order it at Trusted Shops. The configuration is described in the following sections.

Trusted Shops Basic is free of charge. Purchases with a value of up to 2,500 Euro can be protected. The buyer protection model is offered to customers directly after they have made their purchase.

If a valid Trusted Shops ID was saved, customers will see a button they can click to register for buyer protection during the order confirmation. Customers who click on the button will be forwarded to Trusted Shops. For further information about saving the Trusted Shops ID in plentymarkets, refer to section 3 of this page.

Please note the following:

  • The form for buyer protection registration is only shown on the day of the purchase.

  • The form will be hidden for purchases made on eBay and other markets.

  • Further information under Questions about buyer protection.

1.2. Configuring the buyer protection Trusted Shops PLUS model

EN Settings Client Standard Services Trusted Shops 01
Figure 1. entering the user name and password

Activating Trusted Shops PLUS:

  1. Go to System » Client » Select client » Services » Trusted Shops.

  2. Go to the Seller ratings tab and enter the Trusted Shops ID. The seller ratings do not necessarily have to be activated.

  3. Enter the user name and the password that you received from Trusted Shops into the Trusted Shops PLUS tab.

  4. Place a check mark next to the option Active.

  5. Save the settings.

1.3. Appearance in the online store (payment process)

Buyer protection is displayed to customers during the payment process. They will see its price and can decide whether or not to select this option and place it in the shopping cart. Doing so activates the buyer protection.

EN Settings Client Standard Services Trusted Shops 02
Figure 2. placing the buyer protection Trusted Shops PLUS in the shopping cart

1.4. Inserting the CSS code

Insert the following CSS code into the store’s web design. This will specify the formatting.

/* TRUSTED SHOPS PROTECTION */

.PlentyWebPaymentMethodTsBuyerProtectionHeadline {
clear: both;
font-weight: bold;
margin-top: 20px;
padding: 0 5px;
}
.PlentyWebPaymentMethodTsBuyerProtectionText {
margin-top: 10px;
}
.PlentyWebPaymentMethodTsBuyerProtectionLink,
.PlentyWebPaymentMethodTsBuyerProtectionText > div {
display: table-cell;
vertical-align: top;
}
.PlentyWebPaymentMethodTsBuyerProtectionText > div {
padding-left: 16px;
color: #848484;
}

Inserting the CSS code:

  1. Go to CMS » Web design » Layout » CSS » CSSOrder.

  2. Insert the CSS code into the CSS window. Insert the code below any other code that is already displayed.

  3. Save the settings.

2. Activating the seller ratings

You can activate the Trusted Shops seller ratings in the Seller ratings tab.

Activating the seller ratings:

  1. Go to System » Client » Select client » Services » Trusted Shops.

  2. Go to the Seller ratings tab.

  3. Select the language submenu the Trusted Shops ID was registered for.

  4. Enter your Trusted Shops ID.
    → If the ID you entered has the correct format (33 characters, beginning with an "X"), a green icon will be displayed for confirmation.

  5. Place a check mark next to the option Active.

  6. Save the settings.

plentymarkets can now communicate with Trusted Shops and will display a confirmation message if the activation was successful.

Trusted Shops ID

If an error should occur here, please note that it is not possible to activate a Trusted Shops ID for the same domain but for different languages. However, this is not the case when activating a Trusted Shop ID for a client (store) that is located on a subdomain (e.g. "test.test-store.com"). For further information, refer to Trusted Shops and the Trusted Shops FAQ. The Trusted Shops IDs which you save here form the basis for the Trusted Shops Trustbadge and the buyer protection. A Trusted Shops ID is only valid for an online store certified by Trusted Shops as well as for a specific language.

2.1. Integrating the Trusted Shops Seller Rating

Once you have activated the seller ratings, integrate them into your online store. Use template variables in the CMS menu to do so. The Trusted Shops variables are listed under the global variables in the PageDesignTemplateVars folder. They are also listed on the PageDesign page of the manual.

2.1.1. Template variables

If a Trusted Shops ID is activated, you can integrate the template variables (widget and "Write a review!" buttons) into your online store - according to the language of the design.

Tip: Using the integration handbook

Refer to the Trusted Shops Seller Rating integration handbook when integrating the template variables. The $TrustedShopsRatingEmailButton variable is the "Write a review!" button for system emails and the order confirmation page. The button is included in the plentymarkets layout by default and is displayed in the order overview. You can integrate the Trusted Shops variables into any design. The customer’s email address and the order ID will automatically be transferred over to the review form.

Make note of the language

If the seller rating is not activated for the corresponding design language or if the language was not booked with Trusted Shops, the template variables will not be displayed or they will be empty.

2.1.2. Trusted Rating widget for the online store

EN Marketing Trusted Shops Seller Rating 01
Figure 3. Trusted Rating widget for the online store
Tip

You can configure the widget’s height, width, comments and branding in the Trusted Shops System.

Seller ratings

The seller ratings are not displayed in real time. The widget graphic is reloaded once a day (at night). The widget, as shown in Figure 3, will only be displayed after 60 seller ratings have been received. Before this point, the $TrustedShopsRatingShopButton template variable will be replaced by a "Write a review!" button (Figure 4).

2.1.3. Write a review! button for system emails and the order confirmation page:

$TrustedShopsRatingEmailButton

EN Marketing Trusted Shops Seller Rating 02
Figure 4. example "Write a review! button

Use the variable $TrustedShopsRatingEmailButton in the store’s CMS and in email templates. For example, it makes sense to use the variable in a reminder email that you send to your customers and ask them to rate your store. Learn how to automate this reminder below.

Configuring a seller rating reminder:

  1. Go to System » Orders » Procedures.

  2. Go to the New procedure tab.

  3. Go to the Procedure tab within the new procedure.

  4. Use the Send email template option to select an email template from the drop-down list. The template should invite customers to rate your store and should contain the corresponding template variable.
    → Create the email template under System » Client » Select client » Email » Templates.

  5. Go to the Filter tab.

  6. Select a status, e.g. Outgoing items booked.

  7. Select an option for the last status change, e.g. 14 days ago.

  8. Go to the Settings tab.

  9. Place a check mark next to the option Active to activate the procedure.

  10. Save the settings.

In this example, your customers would be sent an email 14 days after their items were shipped. The email would ask customers to submit a seller rating with Trusted Shops.

Pay attention to the market’s terms and conditions

Understand the particular market’s terms and conditions before you set up a function in your online store that requests a seller rating. Some markets only allow you to request seller ratings if specific requirements are met. Some markets do not permit this at all. Exclude markets by not selecting them with the Order referrer option in the Filter tab.

Plain text link in plain text emails

If the template variable is integrated into an email template that is configured as being plain text only, the email will only contain the link as plain text. It will not contain an additional graphic. In this case, be sure to tell customers what this link is for, e.g. Rate our store! ($TrustedShopsRatingEmailButton).

Buttons in emails

Some email programs, e.g. Mozilla Thunderbird, do not display graphics directly in emails. If you see text displayed instead of a graphic despite the fact that you defined the email as having only text in HTML format, then check whether the email program may have incorrectly downloaded the graphics. The link to the ratings should still work when clicking on the alternative text.

2.2. Setting up Rich Snippets for Google

Rich Snippets help display detailed information in search engines. Edit your store’s CMS in order to display your store’s Trusted Shops Seller Rating in Google search results.

Open the CMS menu and insert the following code in the PageDesignContentMainFrame template.

<a href="http://www.trustedshops.de/shop-info/trusted-shops-kundenbewertungen/">Trusted Shops Seller Ratings</a>:
<span xmlns:v="http://rdf.data-vocabulary.org/#" typeof="v:Review-aggregate">
<span rel="v:rating">
<span property="v:value">$TrustedShopsRatingResult</span>
</span>/<span property="v:best">5.00</span>
from <span property="v:count">$TrustedShopsRatingAmount</span>
<a href="https://www.trustedshops.de/bewertung/info_$TrustedShopsId.html">Seller ratings</a>
</span>

3. Trusted Shops Trustbadge

You can now save the Trusted Shops Trustbadge in your plentymarkets backend. Afterwards, you will insert the Trustbadge into your online store.

Configuring the Trusted Shops Trustbadge:

  1. Go to System » Client » Select client » Services » Trusted Shops.

  2. Got to the Trustbadge tab.

  3. Select the language submenu the Trusted Shops ID was registered for.

  4. Enter your Trusted Shops ID.
    → If the ID you entered has the correct format (33 characters, beginning with an "X"), a green icon will be displayed for confirmation and a link to the Trustbadge generator will be displayed.

  5. Click on the link Trustbadge generator which is located above the editing window Wildcard character HTML.
    → You will be forwarded to the Trusted Shops website. Leave the tab Trustbadge open.

  6. Follow the instructions given by Trusted Shops.

  7. Go back to the Trusted Shops Trustbadge tab that you left open and insert the HTML code from Trusted Shops into the editing window (Ctrl or cmd + V).

  8. Save the settings.

  9. Do not close this window, since you will carry out the settings for the following section Integrating the Trusted Shops Trustbadge in your online store here too.

EN Settings Client Standard Services Trusted Shops 03
Figure 5. HTML code of a Trusted Shops seal box from the Trusted Shops Trustbadge generator

4. Integrating the Trusted Shops Trustbadge in your online store

Check the requirements for the integration of the Trusted Shops Trustbadge:

  • You have saved a valid Trusted Shops ID in the Trustbadge tab as described in section 2.

  • You have configured the Trustbadge and saved the Trustbadge as well as the background graphic on your computer.

Integrating the Trusted Shops Trustbadge in your online store:

  1. Go to System » Client » Select client » Services » Trusted Shops.

  2. Go to the Trustbadge tab.

  3. Go to CMS » Image gallery.

  4. Open the desired folder.

  5. Click on Upload files and upload the Trusted Shops Trustbadge from your local hard drive to your plentymarkets system. If desired, load the background graphic as well.

  6. Copy the Trustbadge’s URL (Ctrl or cmd + C). In the HTML editing window of the Trustbadge tab, mark the URL behind src= and enter the URL from the clipboard there (Ctrl or cmd + V).

  7. Copy the URL of the background graphic and insert it into the HTML editing window instead of the URL behind the HTML entry background-image: url in the HTML code.

  8. Use relative path specifications (without "http://www.your-store.com/") as shown in the image below. This means you have to delete the path up to images. If you want to use the Trustbadge in HTML email templates too, use absolute path specifications (including "http://www.your-store.com/"). Otherwise the graphics can not be accessed.

  9. Save the settings.

EN Settings Client Standard Services Trusted Shops 04
Figure 6. graphic path specification in the HTML code

Integrating the variable in the template:

  1. Go to CMS » Web design » Layout » PageDesign » PageDesignContent » Tab: PageDesignContentMainFrame.

  2. Click on the link Template variables and template functions and open the folder Global/PageDesignTemplateVars. Copy the variable $TrustedShopsSeal.

  3. Insert the variable in an appropriate location in the PageDesignContent template, e.g. after the languages section.

  4. Save the settings.

  5. Check to make sure that the Trustbadge is correctly displayed in the online store.

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