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eBay Analytics

The eBay Analytics plugin creates reports to analyse your listing performance. Reports can be created for individual listings or eBay accounts.

Required plugins

To create eBay Analytics reports, you need the following plugins:

  • link:https://marketplace.plentymarkets.com/en/plugins/channels/marktplaetze/ebayanalytics_5144^] 

  • eBay OAuth2 

  • eBay SDK 

You can download the plugins in the plentyMarketplace .

Adding and installing the plugin eBay Analytics in your plentymarkets system

Adding plugin to the system:

  1. Go to Plugins » plentyMarketplace.
    → The marketplace opens in a new tab.

  2. Navigate to the plugin eBay Analytics.
    Tip: Either use the search function or open the category Plugins » Sales » Marketplaces.

  3. Open the detail view of the plugin.

  4. In the column to the right, click on Go to checkout.
    → The Checkout window opens.

  5. Read and accept the General Terms and Conditions.

  6. Click on Order now.
    → Wait a few minutes before installing the plugin.

Installing plugins:

  1. Go to Plugins » Plugin set overview.

  2. Click on the plugin set in which you want to install the plugin.
    → The plugin set opens.

  3. Click on Add new plugin.

  4. Select eBay Analytics from the plugin list.

  5. Click on Install.
    → The plugin is installed.
    → The plugin set is shown.

  6. Switch the plugin active ().

  7. Save () the plugin set.
    Tip: Problems saving the plugin set? Click on Open details to show additional information.

Adding and installing the plugin eBay OAuth2 in your plentymarkets system

Adding plugin to the system:

  1. Go to Plugins » plentyMarketplace.
    → The marketplace opens in a new tab.

  2. Navigate to the plugin eBay OAuth2.
    Tip: Either use the search function or open the category Plugins » Sales » Marketplaces.

  3. Open the detail view of the plugin.

  4. In the column to the right, click on Go to checkout.
    → The Checkout window opens.

  5. Read and accept the General Terms and Conditions.

  6. Click on Order now.
    → Wait a few minutes before installing the plugin.

Installing plugins:

  1. Go to Plugins » Plugin set overview.

  2. Click on the plugin set in which you want to install the plugin.
    → The plugin set opens.

  3. Click on Add new plugin.

  4. Select eBay OAuth2 from the plugin list.

  5. Click on Install.
    → The plugin is installed.
    → The plugin set is shown.

  6. Switch the plugin active ().

  7. Save () the plugin set.
    Tip: Problems saving the plugin set? Click on Open details to show additional information.

Adding and installing the plugin eBay SDK in your plentymarkets system

Adding plugin to the system:

  1. Go to Plugins » plentyMarketplace.
    → The marketplace opens in a new tab.

  2. Navigate to the plugin eBay SDK.
    Tip: Either use the search function or open the category Plugins » Sales » Marketplaces.

  3. Open the detail view of the plugin.

  4. In the column to the right, click on Go to checkout.
    → The Checkout window opens.

  5. Read and accept the General Terms and Conditions.

  6. Click on Order now.
    → Wait a few minutes before installing the plugin.

Installing plugins:

  1. Go to Plugins » Plugin set overview.

  2. Click on the plugin set in which you want to install the plugin.
    → The plugin set opens.

  3. Click on Add new plugin.

  4. Select eBay SDK from the plugin list.

  5. Click on Install.
    → The plugin is installed.
    → The plugin set is shown.

  6. Switch the plugin active ().

  7. Save () the plugin set.
    Tip: Problems saving the plugin set? Click on Open details to show additional information.

1. Video tutorial

Find out more about eBay Analytics in the following video tutorial:

eBay Analytics

2. Analysing the listing performance

Use the menu Listings » eBay listings performance to create reports for listings.

Creating a report for the listing performance:

  1. Go to Listings » eBay listings performance.

  2. Click on Create new report.

  3. Carry out the settings. Pay attention to the explanations given in Table 1.

  4. Save the settings.
    → The process starts automatically after a few minutes.

Table 1. Creating a report for the listing performance
Setting Explanation

Platform

Select the eBay platform.

Account

Select the eBay account.

Name

Enter a name for the report.

Start date

Enter the start date. The start day may not be older than 30 days. The date range may not exceed 30 days.

End date

The end date must be later than the selected start date. The date range may not exceed 30 days.

Listings

Add the listings you want to include to the report by clicking on the plus icon. Up too 100 listings are allowed per report.

3. Filtering the report by metrics

Once the report is created, you can filter the report by metrics. The metrics listed in Table 2 are available:

Table 2. Filtering the report by metrics
Metric Explanation

Click through rate

The number of times a buyer saw a listing impression and then clicked through to the listing page.

Listing impressions from the search results page

The number of times the seller’s listings appeared on the search results page. However, the listing might not have been visible to the buyer because of its position on the page.

Listing impressions from your store

The number of times the seller’s listing appeared in the eBay shop. However, the listing might not have been visible to the buyer because of its position on the page.

Total listing impressions

The total number of times the seller’s listings appeared in the search results page or the seller’s store. If the listing appeared in both places, it is counted each time. However, the listing might not have been visible to the buyer because of its position on the page.

Direct views

The number of times a seller’s listing was viewed directly, such as when a buyer uses a bookmark.

Off eBay views

The number of times a seller’s listing was viewed from a site other than eBay, such as when a buyer clicks on a link to the listing from a Google search page.

Views from non-search and non-store pages within eBay

The number of times a seller’s listing was viewed from an eBay page, other than the search results page or the seller’s store.

Views from the search results page

The number of times a seller’s listing was viewed by clicking on a link that was on the search results page.

Views from your Store

The number of times a seller’s listing was viewed by clicking on a link that was on the seller’s store.

Total views

Total number of listings viewed

Sales conversion rate

The number of transactions divided by the number of listings views.

Transactions

The number of transactions per offer, irrespective of the quantity.

4. Analysing the account perfomance

Use the menu Listings » eBay account performance to create reports for an eBay account.

Creating a report for the account performance:

  1. Go to Listings » eBay account performance.

  2. Carry out the settings. Pay attention to the information given in Table 3.

  3. Save the settings.

Table 3. Creating a report for the account performance
Setting Explanation

Platform

Select the eBay platform.

Account

Select the eBay account.

Start date

Enter the start date. The start date must be before the selected end date. The date range may not exceed 30 days.

End date

The end date must be later than the selected start date. The date range may not exceed 30 days.

Metric

Select metric.

Click through rate

The number of times a buyer saw a listing impression and then clicked through to the listing page.

Listing views

The number of times a buyer clicked on a listing page.
For the metric Listing views, 6 view metrics are shown in the report: direct views, off eBay views, views from non-search and non-store pages within eBay, views from the search results page, views from your store, and total views.

Tip: If you have selected the metrics Listing views or Impressions for the report of the account performance, you can show or hide further metrics within the report by clicking on the metrics.

Impressions

The number of times a buyer saw a listing impression. At this point, a buyer is only one click removed from the listing page.

For the metric Impressions, 3 impressions metrics are shown in the report: Listing impressions from the search results page, Listing impressions from your store and non-store pages within eBay, and total number of impressions.

Tip: If you have selected the metrics Listing views or Impressions for the report of the account performance, you can show or hide further metrics within the report by clicking on the metrics.

Sales conversion rate

The number of transactions divided by the number of listings views.

Transactions

The number of transactions per offer, irrespective of the quantity.

5. Assigning rights

Users with Backend access need rights for menu visibilities and REST-API to use the eBay Analytics plugin.

Users with Backend access need the rights listed in Table 4.

Table 4. Required rights
Area Rights

Menu visibilities

  • Listings and all subordinate rights

REST API rights

  • Listing » Market listing and all subordinate rights

  • Listing » Shipping profile » Show listing

  • Listing » Update listing

  • Markets » Credentials and all subordinate rights

Use the filter function to search for users of the user class Back end. To do so, go to the tab Filter and select the filter Back end within the drop-down list Class. Click on Search.

Assigning rights:

  1. Go to Setup » Settings » User » Rights » User.

  2. Click on the user that you want to assign rights to.

  3. In the areas Authorisations and Menu visibilities, activate the rights listed in Table 4.

  4. Save the settings.

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