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Preparing variations

You have set up the interface to Amazon? Great. Then get started on preparing your variations for exporting them to Amazon.

1. Setting the variation availability

Items have to be available for Amazon country platforms. This is done in the Availability tab of an item within the Item » Edit item » Open item » Tab: Variation ID menu.

Use group function or batch processing

You can edit the availability of several variations at once by using either the variation group function or batch processing.

Activating the variation availability for an Amazon country platform:

  1. Go to Item » Edit item » Open item » Tab: Variation ID » Tab: Settings.

  2. Open the variation that you want to sell on Amazon country platforms.
    Tip: To sell all variations of an item on the Amazon platform, carry out the settings for the item’s main variation. This activates the availability of all variations of the item.

  3. In the Availability area, activate the option Active.

  4. Click on the Availability tab.

  5. In the Markets area, click in the selection field.
    → A list of all available markets is displayed.

  6. Select the Amazon country platform(s) for which the variation should be available.

  7. Activate the option Web API.

  8. Click on Add ().
    → The market is added.

  9. Save () the settings.

  10. Click on the Multi-Channel tab.

  11. Carry out the settings in the Amazon area. Pay attention to the explanations given in Table 1.

  12. Save () the settings.

Table 1. Activating the variation availability for Amazon
Setting Explanation

Product type

Select the Amazon product type.

FBA Fulfillment

Select one of the Amazon marketplaces AMAZON_EU (Europe), AMAZON_FE (Far East), AMAZON_NA (North America).

Amazon FBA

Activate if the FBA function should be used and FBA stock and Multi-Channel stock should be imported.
If you activate the Amazon FBA option, then the FBA stock of this item can be imported into plentymarkets and Amazon Multi-Channel orders that are shipped with FBA can be booked.

Variation availability for MFN and FBA

In order to set up variations for MFN as well as FBA, select the Amazon country platform Amazon country and the platform Amazon country FBA.

2. Defining SKU manually

Add SKUs manually for specific referrers in the Item » Edit item » Open item » Tab: Variation ID » Tab: Availability menu if needed. If you have already started selling your items on Amazon and now you want to start selling them with plentymarkets, you have to assign already existing SKUs in this menu.

Adding SKU:

  1. Go to Item » Edit item » Open item » Tab: Variation ID » Tab: Settings.

  2. Click on the Availability tab.

  3. In the SKU area, click on Add ().
    → The New SKU window opens.

  4. Select the referrer Amazon to add the SKU.

  5. Select the corresponding marketplace account.

  6. Enter the SKU.

  7. Enter the parent SKU.

  8. Click on Add ().
    → The SKU is saved and displayed.

SKUs can still be changed afterwards. However, note that Amazon might be unable to assign the items if you make changes to SKUs.

Parent SKU

Parent SKUs can be saved for both items and variations. The manual maintenance of SKUs enables you to assign the Parent SKU of entirely different item variations to variations of an item. For example, you can assign the Parent SKU of a variation which belongs to an entirely different item 5 times to an item with 5 variations. These variations are listed on Amazon as variations of the item with the Parent SKU they are assigned to.
If one variation has a different Parent SKU than the remaining variations of an item, then two different items are listed on Amazon, but you only have to maintain one item in your plentymarkets system.

3. Defining additional SKUs manually

Add SKUs manually for specific referrers in the Item » Edit item » Open item » Tab: Variation ID » Tab: Availability menu if needed.

Adding SKU:

  1. Go to Item » Edit item » Open item » Tab: Variation ID » Tab: Settings.

  2. Click on the Availability tab.

  3. In the SKU area, click on Add ().
    → The window New SKU is displayed.

  4. Select the referrer Amazon to add the SKU.

  5. Select the corresponding marketplace account.

  6. Enter the SKU.

  7. Click on Add.
    → The SKU is saved and displayed.
    Tip: SKUs can still be changed afterwards.

Activating the stock update and price update for additional SKUs

Additional SKUs are automatically included in the Amazon order import. Activate the stock update and price update for additional SKUs manually in the Setup » Markets » Amazon » Settings » Tab: Item settings menu.

The stock update and price update for additional SKUs is carried out along with the normal stock update and price update at the interval that you have selected within Setup » Markets » Amazon » Settings » Tab: Item settings for the options Price changes and Stock synchronisation in the Automatic processes area.

During the stock update for additional SKUs, FBA stock is also updated.

Activating the stock and price update:

  1. Go to Setup » Markets » Amazon » Settings » Tab: Item settings.

  2. In the Export settings area, activate Stock update and Price update for the Additional SKU option, depending on which options you want to activate. ALL activates both the stock update and the price update.

  3. Save () the settings.

4. Linking ASIN with variations

An ASIN (= Amazon Standard Identification Number) is a unique product identification number on Amazon which simplifies selling items on Amazon. In order to quickly and comfortably sell items that have already been listed on Amazon, an ASIN should be saved for every variation.

If an ASIN is saved for a variation, then only price, stock, and GTIN need to be saved for the variation to sell the item on Amazon.

Save a GTIN for your variations

The barcode GTIN13 is required to search for ASINs on Amazon and to import them into plentymarkets. Therefore, make sure that a barcode (GTIN13) is saved for your variations. Otherwise, ASINs cannot be found.

Go through the Amazon ASIN import assistant

First, go through the Amazon ASIN import assistant in order to import matching ASINs for your variations into your plentymarkets system. This is done in the Setup » Assistants » Omni-Channel menu. Also use the assistant to define if and how ASINs should be linked to variations.

The Setup » Markets » Amazon » ASIN matching menu contains an overview of imported ASINs. All imported ASINs are displayed here, including ASINs which are linked with a variation and ASINs which have not yet been linked. You can also link ASINs individually or with the group function in this menu.

ASINs are imported into your plentymarkets system stepwise. Therefore, not all variations that can be linked with variations are displayed immediately.

4.1. Linking ASINs with variations

To manually link ASINs with variations, open the Setup » Markets » Amazon » ASIN matching menu.

Linking an ASIN with a variation:

  1. Go to Setup » Markets » Amazon » ASIN matching.

  2. In the row of the variation in the ASIN field, activate one or several ASINs that should be linked with the variation.
    → If more than one matching ASINs were found for the variation, then the ASINs are displayed in a drop-down list.

  3. Save () the settings.

4.2. Linking ASINs with the group function

Use the group function in the Setup » Markets » Amazon » ASIN matching menu in order to manually link multiple ASINs with variations at once.

Using the group function:

  1. Go to Setup » Markets » Amazon » ASIN matching.

  2. Click on Group function.
    → An area with the actions for the group function is expanded.

  3. In the Group function area, select the action that should be carried out. Pay attention to the explanations given in Table 3.

  4. Activate the variations that should be edited with the group function.

  5. Click on Carry out group function.

Table 3. Procedures for the group function
Setting Explanation

Automatically link the first ASIN

If more than one matching ASINs were found for the variation, then the first ASIN that was found is linked.

Link all ASINs

If more than one matching ASINs were found for the variation, then all ASINs that were found are linked with the variation.

5. Defining prices

In this chapter, you will learn how to define sales prices, RRPs, and special offers for Amazon.

Define a sales price without price type

Define a sales price with no price type (RRP, special offer, set price). Otherwise, your items will not be exported to Amazon.

5.1. Defining a sales price

Proceed as described below to define a sales price for Amazon country platforms. This price is displayed on the country platforms.

If you already use the new catalogues for the export, you can skip the step*Defining the sales price for country platforms*. The assistant Create catalogues - Amazon can automatically create a sales price.

Defining the sales price for country platforms:

  1. Go to Setup » Item » Sales prices » Open sales price » Tab: Settings.

  2. Activate the Amazon referrer.

  3. Activate the Amazon account.

  4. Click on the Language tab.

  5. Enter the desired names into the Internal name and External name fields.
    Note: If these fields are empty, the price will not be taken into consideration.

  6. Save () the settings.

5.2. Defining an RRP

Proceed as described below to define an RRP for Amazon country platforms. This price is transferred to Amazon as list price.

Defining the RRP for country platforms:

  1. Go to Setup » Item » Sales prices » Open sales price » Tab: Settings.

  2. In the row Price type, activate the option RRP.

  3. Activate the Amazon referrer.

  4. Activate the Amazon account.

  5. Click on the Language tab.

  6. Enter the desired names into the Internal name and External name fields.
    Note: If these fields are empty, the price will not be taken into consideration.

  7. Save () the settings.

5.3. Defining special offers

In order to transfer special offers to Amazon, create an additional sales price with the price type Special offer and link it to the variation. In addition, create the properties SaleStartDate and SaleEndDate and link these properties to the variation. Proceed as described below to define special offers for Amazon items.

Defining a special offer for Amazon platforms:

  1. Go to Setup » Item » Sales prices » Open sales price » Tab: Settings.

  2. In the row Price type, activate the option Special offer.

  3. Activate the Amazon referrer.

  4. Activate the Amazon account.

  5. Click on the Language tab.

  6. Enter the desired names into the Internal name and External name fields.
    Note: If these fields are empty, the price will not be taken into consideration.

  7. Save () the settings.

Now create the properties SaleStartDate and SaleEndDate and map these properties to Amazon categories. Proceed as decribed below to create and map the property SaleStartDate. Create the property SaleEndDate in the same way but enter the name SaleEndDate and link the Amazon field sale_end_date instead.

Creating and mapping a property for special offers:

  1. Go to Setup » Settings » Properties » Configuration. → The overview of the properties opens.

  2. Click on Add property ().

  3. In the drop-down list Section, select the option Items.

  4. In the drop-down list Property type, select the option Date.

  5. In the field Name, enter the name SaleStartDate.
    Important: Only use this name SaleStartDate for the property. Otherwise, the special offer price will not be exported to Amazon.

  6. Enter a position number for the property.

  7. Save () the settings.
    → The property is created and opened for editing.

  8. Optional: If you sell internationally, save the name SaleStartDate for additional languages.

  9. Open the Amazon view.

  10. Click on Add correlation ().

  11. Select an Amazon platform from the drop-down list.

  12. Select a category from the drop-down list.

  13. In the drop-down list Field, select the field sale_from_date.

  14. Save () the settings.
    → The correlation is saved.

  15. Now create the property SaleEndDate in the same way. In the drop-down list Field, select sales_end_date.

You have already created a special offer price and the properties SalesStartDate and SalesEndDate. Now specify the period in which the offer price is valid. You also save a price.

Save offer price for a variation:

  1. Go to Item » Edit item » Open item » Open variation » Tab: Settings.

  2. In the Sales price area, add the offer price ().

  3. Enter a price.

  4. Save () the settings.

  5. Open the Properties tab.

  6. In the Variation properties, enter the property name SalesStartDate. Note: Can’t find the property? Check that you mapped it to the correct Amazon category.

  7. Click on Add.
    → The property is added.

  8. Click into the column Value.
    → The calendar opens.

  9. Select a start date for the offer price.

  10. In the Variation properties, enter the property name SalesEndDate.

  11. Click on Add.
    → The property is added.

  12. Click into the column Value.
    → The calendar opens.

  13. Select an end date for the offer price.
    Tip: The end date must be later than the start date.

6. Setting up freely definable fields in the Amazon export (Seller Central)

The freely definable fields are used to customise the data that you export to Amazon. Those fields have to be linked to free text fields. The free text fields allow you to individually customise the item data and therefore save an exact description of the item.

6.1. Creating free text fields

First, create the free text fields that you want to link to freely definable fields on Amazon. Proceed as described below.

Creating free text fields:

  1. Go to Setup » Item » Free text fields.

  2. Enter a name under Field name.

  3. Select the data type from the drop-down list.

  4. Enter the maximum number of characters for the free text field.

  5. Save () the settings.
    → The free text fields will be available the next day in the editing window of the items in the Fields tab. Enter the actual text there.

6.2. Linking free text fields

Once you have configured the free text fields, link them with Amazon Seller Central export fields. To do so, proceed as follows.

Linking free text fields with Amazon export fields:

  1. Go to Setup » Markets » Amazon » Freely definable fields.

  2. Open the submenu Freely definable fields in the Amazon export (Seller Central) ().

  3. Expand the category ().

  4. Select an Export field from the drop-down list.

  5. Select the appropriate field from the Free text field drop-down list.
    → You can only select fields that you have created.

  6. Save () the settings.

7. Setting up freely definable fields in the Amazon export (Marketplace)

Link freely definable fields in the Amazon export (Marketplace) for the BMVD categories Books, Music, Video and DVD.

Linking free text fields:

  1. Go to Setup » Markets » Amazon » Freely definable fields.

  2. Open the submenu Freely definable fields in the Amazon export (Marketplace).

  3. Select the free text fields from the drop-down lists.

  4. Save () the settings.

  5. Go to Setup » Item » Free text fields.

  6. Enter a name under Field name for the free text fields that you have just selected.

  7. Select a type from the drop-down list in the Data type column.

  8. Enter the maximum number of characters for the free text field.

  9. Save () the settings.
    → The free text fields will be available the next day in the editing window of the items in the Fields tab. Then, enter the number. Pay attention to the explanations given in Table 4 and Table 5.

Limitations for free text fields

Only certain values can be used for the fields item-condition and will-ship-internationally. The field item-note can be used as a text field and formulated differently for every item.

Entering the Amazon product type and item data

Open an item under Item » Edit item and click on the Multi-Channel tab. The Amazon product type must be selected in order for the export to work correctly: Marketplace - Books, Marketplace - Music, Marketplace - Video, Marketplace - DVD. Furthermore, the EAN, UPC or ISBN must be entered in the item data.

The following values are possible for the item-condition field:

Table 4. Options in the item-condition field
Number Description

1

Used, Like New

2

Used, Very Good

3

Used, Good

4

Used, Acceptable

5

Collectible, Like New

6

Collectible, Very Good

7

Collectible, Good

8

Collectible, Acceptable

9

Not used

10

Refurbished (for computers, kitchen & housewares, electronics, and camera & photo only)

11

New

The following values are possible for the will-ship-internationally field:

Table 5. Options in the will-ship-internationally field
Number Description

7

Shipping within Germany

8

Shipping within Europe (including non EU countries)

9

Shipping within the EU, Switzerland and Liechtenstein

10

Shipping worldwide

8. Linking categories

You have to save some information in your plentymarkets categories in order for your items to automatically be assigned to the existing categories when exporting them to Amazon. The so called Browse Tree Guides (BTG) from Amazon provide you with classification information. This information is provided in table format (MS Excel) and contains unique classification numbers, the so called Browse Node IDs, which you will have to assign to your online store categories. The lists are available in the help centre of the Seller Central or via this link .

Using the official Browse Tree Guides for the Amazon platform that you want to sell your products on ensures that your items can be found quickly and easily in the Amazon catalogue. The Browse Node IDs form the basis for the item/product assignment in the navigation as well as in the product search. Due to the large amount of items offered on Amazon, an explicit assignment of your items into these Browse Node IDs determines whether a customer will find your product in the corresponding category or not. Therefore, we recommend that you take some time when carrying out this next step and that you select the Browse Node IDs carefully.

Go to Setup » Markets » Amazon » Category link to link categories. In plentymarkets, you can link each item category with up to two Amazon classification numbers from the Browse Tree Guides.

It is absolutely necessary that you link the entered values separately line by line.

The category links are only taken into consideration for the default categories, which were selected for an item under Item » Edit item » Open item » Tab: Categories.

Linking Amazon categories:

  1. Use this link  to access the help centre within Seller Central.

  2. Select the desired classification list, e.g. apparel.

  3. Look up the desired category name in the node path column (e.g. blouse).

  4. Go to Setup » Markets » Amazon » Category link in your plentymarkets back end.

  5. Enter the corresponding Browse Node ID from the list into the table.

  6. Click on the gear-wheel icon that corresponds to the category that you want to link.

Exporting the Browse Node ID

The Browse Node ID that was assigned when selecting the category is inserted into the RecommendedBrowseNode1 field during the data export. The RecommendedBrowseNode2 field is only used for categories that are linked multiple times.

9. Linking attributes and attribute values

Attributes also have to be linked before your items can be transferred to Amazon. It is also possible to link attributes for several languages.

Linking attributes and attribute values:

  1. Go to Setup » Item » Attributes.
    → The overview of all attributes used in your catalogue opens.

  2. Open an attribute.

  3. Click on the Attribute link tab.

  4. Click on Amazon.
    → The Amazon area for the attribute link is displayed.

  5. Select the corresponding Amazon category from the drop-down list.

  6. Enter the Amazon attribute values that most closely match your own attribute values.
    Note: At the moment, the second column for Market attribute values is only used for the category Size in the Shoes flat file. The column footwear_size is filled with the value entered in the second column when the Shoes flat file is exported. If the second column is empty, footwear_size is filled with the value entered in the first column.

  7. Save () the settings.

  8. Repeat this process for all remaining attributes.

Next, activate the attributes within the item settings.

Deactivate main variation without an attribute link

If an item’s variations have attribute links but the main variation has none, then the main variation has to be set to inactive. Otherwise, the main variation will be exported as a single item. The main variation must be activated if it has an attribute link.

10. Linking properties with Amazon

Use properties to define individual features of a variation. For example, you can use properties to highlight a variation’s technical features, such as Bluetooth or WLAN.

If you already use the new catalogues for the export, you can skip the step*Linking properties with Amazon*. The assistant Create catalogues - Amazon can automatically create properties.

Link properties that you have created in the Setup » Settings » Properties » Configuration and added to a variation with Amazon in the Setup » Settings » Properties » Configuration » Open the property » Tab: Amazon menu.

Linking a property with Amazon:

  1. Go to Setup » Settings » Properties » Configuration.

  2. Open the property.

  3. Click on the Visibility tab.

  4. Activate an Amazon referrer under Referrers.

  5. Save () the settings.

  6. Click on the Amazon tab.

  7. Click on Add correlation.

  8. Select the Amazon platform.

  9. Select the Amazon category.

  10. Select the Amazon field.

  11. Save () the settings.
    → The property is linked with the Amazon field and exported during the next item export.

11. Linking characteristics with Amazon

In case you ever need to define the parameters or characteristics of items for Amazon which cannot directly be set up with plentymarkets, we have developed the solution that is described here: Parameters or values are integrated by means of the characteristics.

Characteristics are an old features. We recommend that you do not create new characteristics. Use the properties instead.

The item’s characteristic and the Amazon product type are linked in the Setup » Item » Characteristics menu. In plentymarkets, you can save a maximum of 16 links for one characteristic.

Properties are prioritised over characteristics

If you linked a characteristic and a property with the same Amazon field, then the property is prioritised over the characteristic. The characteristic is overwritten by the property during the item export.

Linking characteristics with the Amazon product type:

  1. Go to Setup » Item » Characteristics.

  2. Expand () the characteristic that you want to use for Amazon.
    → The characteristic’s editing area opens.

  3. Select the category from the Amazon link drop-down list.
    → A drop-down list opens.

  4. Select the Amazon field from the drop-down list.

  5. Click on Add ().
    → The link is created.

Tip: Characteristic type “selection”

All characteristic types can be used for the Amazon link. Characteristics of the types Selection and Text can be used to transfer multilingual characteristics.

Activating a characteristic for an item

In the last step, activate the characteristic in the item settings and enter a value.

Activating a characteristic for an item:

  1. Go to Item » Edit item.

  2. Open the item.

  3. Click on the Characteristics tab.

  4. Activate the characteristic.

  5. Save () the settings.
    → The field for entering the value is created.

  6. Enter a value.

  7. Save () the settings.

EU compliance export

EU compliance notes are added by means of a characteristic. They are transferred to Amazon as a separate flatfile. To transfer EU compliance notes, select the EU Compliance Amazon field for the corresponding Amazon product type, then link the characteristic to the item and select the appropriate export category from the Item settings tab in the Amazon settings.

12. FAQ

12.1. Price and stock synchronisation

Which settings do I have to activate so that prices are exported to Amazon?
  • Activate the sales price: Make sure that the item’s sales price is activated for the Amazon account and the Amazon referrer. This is done in the Setup » Item » Sales prices menu. You also need to save a sales price name in the language of the platform that the item should be sold on. You can save sales price names for different languages in a sales price’s Language tab.

  • Activate the item in the Item » Edit item » Open item » Tab: Variation ID menu. To do so, open the Settings tab and activate the Active option in the Availability area. Then click on the Availability tab and activate the options Web API and the desired Amazon referrer in the Markets drop-down list.

  • Amazon product type: You have to select an Amazon product type in the item’s Multi-Channel tab.

  • SKU: Add an SKU with the referrer Amazon. This is done in the SKU area of the Item » Edit item » Open item » Tab: Variation ID » Tab: Availability menu.

Which settings do I have to activate so that stock is exported to Amazon?
  • Activate the item in the Item » Edit item » Open item » Tab: Variation ID » Tab: Availability menu. To do so, open the Settings tab and activate the Active option in the Availability area. Then click on the Availability tab and activate the options Web API and the desired Amazon referrer in the Markets drop-down list.

  • Amazon product type: You have to select an Amazon product type in the item’s Multi-Channel tab.

  • SKU: Add an SKU with the referrer Amazon. This is done in the SKU area of the Item » Edit item » Open item » Tab: Variation ID » Tab: Availability menu.

  • Export filter Store items: If you have selected Only items visible in online store for the Store items export filter in the Setup » Markets » Amazon » Settings » Tab: Item settings menu, then make sure that the item is activated for the online store. This is done in the item’s Settings tab.

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