Some items stand out from the crowd. Be it a watch that is water resistant or a loudspeaker that has Bluetooth technology. In plentymarkets, such distinguishing features are called characteristics.
With the help of characteristics, for example, you can:
Characteristics, properties and attributes: what’s the difference?
Characteristics define entire items. For example, if an item is available in red, blue or green, then the characteristic will apply to all three variations. Characteristics aren’t very flexible, they’re outdated and they’re gradually being replaced by properties.
Properties define specific variations. For example, if an item is available in red, blue or green, then the property can apply to one, two or all three of the variations. Therefore, properties are much more flexible.
Attributes, for example, are the various colours and sizes that your products are available in. Attributes help you simultaneously characterise your products and create saleable variations, e.g. a t-shirt in the colour red and the size S.