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Sending newsletters

This page of the manual describes which settings you need to carry out to send newsletters with plentymarkets. Use the newsletter function that is integrated in plentymarkets or send your newsletters with CleverReach or Newsletter2Go.

The double opt-in method is used in plentymarkets. This means that the recipient is sent an email after having asked to receive the newsletter. This email contains a link that is used to confirm the newsletter subscription. Customers only receive the newsletter after they clicked on the link. This method is integrated in plentymarkets and cannot be changed.

1. Setting up the newsletter service integrated in plentymarkets

Proceed as described below to set up the newsletter service that is integrated in plentymarkets. You have to carry out settings in multiple menus in order to be able to send newsletters with plentymarkets.

Integrated newsletter service cannot be used in compliance with GDPR

Please note that you cannot use the newsletter service that is integrated in plentymarkets in compliance with GDPR. Therefore, plentymarkets recommends using the integrated service providers.

The following newsletter plugins can be downloaded free of charge from the plentyMarketplace:

Please refer to the user guide in the Description tab of the plugin to learn how to install the plugin and carry out the settings.

1.1. Entering newsletter access data

Go to System » Client » Select client » Email » Newsletter. Enter the access data to use the newsletter service that is integrated in plentymarkets.

Entering newsletter access data:

  1. Go to System » Client » Select client » Email » Newsletter.

  2. Carry out the settings. Pay attention to the information given in Table 1.

  3. Save the settings.

Table 1. Settings in the System » Client » Select client » Email » Newsletter menu
Setting Explanation

Name of sender

Enter your name or the name of your company/online store, as you would like it to be displayed to the recipient.

Email address

Enter the email address as it is listed in the email program. The newsletter is sent via this email address.

Outgoing mail server/SMTP server

Enter the outgoing mail server as specified by the provider (usually smtp.domain.co.uk or mail.domain.co.uk).
mailbox.org: For mailbox.org mailboxes, enter the outgoing mail server smtp.mailbox.org and select SSL as the encryption method.

User name

Enter the user name that matches the email address.
mailbox.org: The mailbox.org user name is the complete email address of the mailbox.org mailbox.

Password

Enter the password that matches the user name and email address.

Port (standard: 25)

Enter the value 25. This value is correct for nearly all providers. Otherwise, ask your provider about the correct port.
mailbox.org: For mailbox.org mailboxes, enter the port 465 and select SSL as encryption method.

Encryption

Select SSL, TLS or No encryption.
mailbox.org: For mailbox.org mailboxes, select the encryption method SSL.
Further information can be found in the Selecting the encryption for email communication chapter on the Sending emails page of the manual.

1.2. Creating an email folder

Go to System » CRM » Newsletter » plentymarkets » Email folder to create folders for sending newsletters. Afterwards, you save the email addresses of your customers in these folders. This allows you to send different newsletters to different target groups. Proceed as described below to create a new email folder.

Creating an email folder:

  1. Go to System » CRM » Newsletter » plentymarkets » Email folder.

  2. Enter a name for the folder under Create new email folder.

  3. Change the folder ID if needed.

  4. Carry out the settings. Pay attention to the information given in Table 2.

  5. Save the settings.
    → The email folder is created and displayed in the overview.

Table 2. Settings in the System » CRM » Newsletter » plentymarkets » Email folder menu
Setting Explanation

ID

The folder ID that was assigned when the folder was created. Consecutive IDs are automatically assigned by default. However, a different ID can be assigned as needed while creating the folder. The ID 0 cannot be used.
Note: Do not use the same ID for multiple folders. If you enter an already existing ID, the original folder is overwritten.

Name

The name of the email folder. If you activate the option Can be selected by customers, this name is also visible for customers in the online store.

Can be selected by customers

Activate if you want the folder to be selected by customers in your online store. If this option is activated, the folder is displayed in the My account area of the online store. Customers are then able to subscribe to the newsletters that are included in this folder.

Position

Enter a position number to specify which order the folders should be displayed in.

Visibility

Decide whether the newsletter folder should be visible for the default online store only or whether it should be visible for all online stores. The folder is completely invisible if you select None.

Delete

Activate and click on Save to delete the folder.

1.3. Editing an email folder

Existing email folders can also be edited in the menu System » CRM » Newsletter » plentymarkets » Email folder. Proceed as follows to edit the settings of an email folder.

Editing an email folder:

  1. Go to System » CRM » Newsletter » plentymarkets » Email folder.

  2. Carry out the changes as desired. Pay attention to the information given in Table 2.

  3. Save the settings.

1.4. Assigning email addresses to the newsletter main folder

Go to System » Client » Select client » Order process » Settings and use the Newsletter main folder drop-down list to select which email folder should automatically be linked to a customer’s email address when he or she subscribes to a newsletter during the order process in the online store. All of the visible email folders are listed in the drop-down list (see the Visibility option in Table 2).

1.5. Allowing customers to select newsletters

Let your customers choose which newsletters they want to receive. This is advantageous, for example, if you regularly send newsletters about different topics. Your customers can select any of the email folders that you have activated for the option Can be selected by customers in Table 2. Your customers can select these folders in the My account area of the online store. The customer’s email address is saved in this email folder in your plentymarkets system.

1.6. Creating an email template

Use an email template to send your confirmation email. Use template variables in your template to make sure that the correct name of the customer as well as the confirmation link is automatically included in the template. Proceed as follows to create the email template that contains the confirmation link.

Using template variables and template functions

There is a wide range of template variables and template functions for your email templates available in plentymarkets. Open the email template and click on Template variables and template functions. Copy the template variable or template function from this area and insert it to the desired position in the email template in the Email message tab. You can copy them to plain text or to text in HTML format.

For further information, refer to the Sending emails, Template variables and Template functions pages of the manual.

Creating an email template:

  1. Go to System » Client » Select client » Email » Templates.

  2. Click on New email template.
    → The New email template window opens.

  3. Enter the name for the email template.

  4. Select the owner from the drop-down list.

  5. Save the settings.
    → The email template is created and saved in one of the 3 folders, depending on the selected setting in the Owner drop-down list. Pay attention to the information given about Owner in Table 3.

  6. Carry out the settings. Pay attention to the information given in Table 3.

  7. Insert the template variable $CustomerFullName into the text of the email.
    → This template variable makes the first name and last name available.

  8. Insert the template variable $NewsletterConfirmURL into the text of the email.
    → This template variable makes the confirmation link available.

  9. Save the settings.

As soon as customers click on the link provided by the template variable $NewsletterConfirmURL, they confirm having signed up for the newsletter and start receiving the newsletter to the same email address.

If you would like to use the double opt-in method, a further step is required. You must create two templates and select them for the events Newsletter opt-in and Newsletter opt-in confirmation in the System » Client » Select client » Email » Automatic menu.

Table 3. Creating a new email template in the System » Client » Select client » Email » Templates menu
Setting Explanation

Save

Saves the settings in the email template.

Template variables and functions

Opens the Template variables and functions area from which the template variables and template functions are copied for the email template.

Tab: Settings

Owner

If the name of the owner has already been selected from the drop-down list upon creation of the email template, the name of the owner is displayed here. Otherwise, select the owner from the drop-down list. This setting can be changed at any time.
All = The template is saved under General email templates.
Own user name = The template is saved under My email templates.
Different user name = The template is saved under Email templates from other users.
Note: You have to be logged into the system as a user in order to create your own email templates under My email templates.

Name

If the name of the email template has already been entered upon creation of the template, the name of the email template is displayed here. Otherwise, enter the name for the template.
The name can be changed at any time. The name is not displayed to the recipient.

Content

Select whether the message should be saved as plain text or in HTML format.

Template type

Select for which area the email template should be available. Possible options: All (default setting), Order, Customers, Online store, Ticket or Scheduler.
All / Online store = The email template is available for all areas.
Order = The email template is only available for the selected area. It is not visible in the other areas. If the ticket is linked to an order, email templates with the template type Order can also be selected in the ticket.
Customer = The email template is only available for the selected area. It is not visible in the other areas.
Ticket = The email template is only available for the selected area. It is not visible in the other areas.
Scheduler = The email template is available for all areas where the template type Order is visible.

PDF attachment

Select the attachment from the drop-down list. The documents that can be selected from this drop-down list are for example generated in the Orders » Fulfilment menu or through shipment-related processes.

Document attachment

Documents that were uploaded under CMS » Documents are displayed here. You can attach one of these documents to an email template.
All email templates can be sent to customers with up to 2 attachments in a standardised way. Use email templates to send your customers PDF documents relating to fulfilment (e.g. invoices) or other files (e.g. brochures or instructions). For example, it would be useful to attach PDF documents of your cancellation rights and terms and conditions to the email template Confirmation of online store order.

Reply to

Enter an email address. If someone replies to the email template, their message is sent to this address. If no email address was entered, replies to the template are sent to the email address that is saved under System » Client » Select client » Email » Access data. For example, it is useful to enter the accounting department’s email address for the PDF invoice email template. Questions about the invoice would directly be sent to your accounting department and wouldn’t have to be forwarded to them in an extra step.

Use design

Activate if the content of the email should be sent with the design that was saved under System » Client » Select client » Email » HTML design. If the option is not activated, only the content of the email is used.

Client (store)

Activate one, multiple or ALL clients (stores). The email template is only valid for the selected clients (stores).

Tab: Email message

Select language

The selected language is displayed here and can be changed.

Subject

Enter the subject text. Select the subject name very carefully so that your customers can easily recognise the emails in their inbox and so that the emails are not filtered out as spam.

Content / Item list

Insert the text or list of items in these tabs. Use plain text or text in HTML format. Template variables and template functions can be used to display the content.
Note: Check which type of content was selected in the Settings tab under Content. Enter the text of the email into this corresponding tab. For example, if Plain text only is selected but you entered content into the Text in HTML format tab, this content is not sent in the email.

1.7. Linking the email template to the double opt-in function

In the next step, link the email template that you have just created to the double opt-in function and select another template for the option Newsletter opt-in confirmation. If you use the double opt-in method, the customer has to confirm the newsletter registration after he or she has registered for the newsletter.

Notes about the double opt-in method

You must create 2 templates and select these for the events Newsletter opt-in and Newsletter opt-in confirmation in the System » Client » Select client » Email » Automatic menu. The selected template under Newsletter opt-in is sent when the customer has registered for the newsletter. This template should contain the confirmation link that the customer has to click in order to complete the newsletter registration. Use the template variable $NewsletterConfirmURL to display the confirmation link. This template variable contains the URL to confirm the newsletter registration. The selected template under Newsletter opt-in confirmation is sent when the customer has activated the confirmation link.

In the contact data record in the CRM » Contacts » Open contact menu, the Newsletter option is activated automatically when the customer has registered for the newsletter during the order process and has confirmed the newsletter registration via the confirmation link.

Linking the email template to the double opt-in function:

  1. Go to System » Client » Select client » Email » Automatic.

  2. Select the email template that was previously created from the Newsletter opt-in drop-down list.

  3. Select the email template that was previously created from the Newsletter opt-in confirmation drop-down list.

  4. Save the settings.

You can see the confirmation status by going to System » CRM » Newsletter » plentymarkets » Emails. Customers who confirmed that they want to receive the newsletter are designated with the status confirmed. Customers who did not go through the double opt-in process are designated with the status not confirmed.

The IP address and the used confirmation URL of a confirmation are saved to the database. These data can be called up via a REST-Call but is not shown in the backend.

1.8. Saving an email address

The email addresses that newsletters should be sent to are saved in various folders. Go to System » CRM » Newsletter » plentymarkets » Emails to manage the email addresses that are saved in these folders. If you have not yet created a folder structure for your newsletters, we recommend doing so before you continue.

Proceed as described below to save an email address in an email folder.

Saving an email address:

  1. Go to System » CRM » Newsletter » plentymarkets » Emails.

  2. Expand the folder.

  3. Expand the New email address area.

  4. Carry out the settings. Pay attention to the information given in Table 4.

  5. Save the settings.

Table 4. Settings for saving a new email address
Setting Explanation

First name

Enter the customer’s first name.

Last name

Enter the last name of the contact.

Email

Enter the customer’s email address.

Folder

Select the email folder in which the customer data should be saved.

1.9. Creating a newsletter

Proceed as described below to create new newsletters. You can also edit existing newsletter.

Creating a newsletter:

  1. Go to CRM » Newsletter.

  2. Expand the New newsletter area.
    → The editing window for the new newsletter opens.

  3. Carry out the settings. Pay attention to the information given in Table 5.

  4. Save the settings.

Table 5. Settings for creating a newsletter
Setting Explanation

Subject

Enter a subject for the newsletter.

HTML newsletter

Enter the content of the newsletter as HTML code.
Note: Texts can only be saved in one field. Therefore, you can either enter text into the HTML newsletter or the Text newsletter field.

Text newsletter

Enter the newsletter’s content as plain text only.
Note: Texts can only be saved in one field. Therefore, you can either enter text into the HTML newsletter or the Text newsletter field.

Image gallery

Opens the CMS » Image gallery menu. Save an image here to attach it to the newsletter.

Input layout template

Clicking on Input layout template inserts the German greeting Guten Tag] along with the variable [NAME]]. The customer’s name automatically replaces the template variable.

1.10. Searching for customers by their email address or last name

Proceed as described below to save an email address in an email folder. You can either search for customers by their email address or by their last name.

Searching for customers by their email address or last name:

  1. Go to System » CRM » Newsletter » plentymarkets » Emails.

  2. Expand the email folder.

  3. Select the option Email address or Last name from the drop-down list. Customers are searched for by this criterion.

  4. Enter the customer’s email address or last name in the search field.
    → It is sufficient to only enter part of the name or email address. Leave the field blank if you want to display all email addresses or last names.

  5. Click on Search.
    → The search result(s) are displayed.

The confirmation status is also displayed in the search results. The double opt-in method is used in plentymarkets. This means that the recipient is sent an email after having asked to receive the newsletter. This email contains a link that is used to confirm the newsletter subscription. Customers who confirmed that they want to receive the newsletter are designated with the status confirmed. Otherwise, you see the words not confirmed.

1.11. Editing an email address

Once you have found an email address with the search function, you can edit the data that is saved for this customer. For example, this is useful if you need to update a customer’s email address or if you want to move the customer data record into a different email folder. To do so, proceed as follows.

Editing an email address:

  1. Go to System » CRM » Newsletter » plentymarkets » Emails.

  2. Search for the customer as described in the chapter Searching for customers by their email address or last name.

  3. Expand the customer.

  4. Carry out the changes as desired. Pay attention to the information given in Table 4 in the Saving an email address chapter.

  5. Save the settings.

1.12. Exporting and importing email addresses

The previous chapters describe how to manage individual email addresses. If you want to edit several email addresses at once, it is recommended that you work with the data exchange.

You can import or export email addresses. You can export all of the email addresses by going to Data » Dynamic export and using the CustomerNewsletter data format. In the Data » Dynamic import menu, you import new email addresses.

1.13. Copying customer data into an email folder

Go to System » CRM » Newsletter » plentymarkets » Email filter to filter customer data and copy this data into specific email folders. For example, you can search for all customers who purchased a certain item during a specific time period. You can use the folders when sending newsletters to these customer groups in the CRM » Newsletter menu.

Proceed as described below in order to copy customer data into an email folder.

Copying customer data into an email folder:

  1. Go to System » CRM » Newsletter » plentymarkets » Email filter.

  2. Carry out the settings in the Copy all customer data into email folder(s) area. Pay attention to the information given in Table 6.

  3. Click on Transfer emails into folder.

Table 6. Copying customer data into an email folder
Setting Explanation

Newsletter registration

Select one of the following options:
ALL = The customer data of all customers who subscribed to the newsletter are copied into the email folder. This includes customers who confirmed their newsletter subscription with the double opt-in method and customers who have not yet confirmed.
Only customers who have consented to the receipt of newsletters = The customer data are copied into the email folder for those customers who have confirmed their newsletter subscription.

Country

Select the country to only filter customers from this country. For example, this makes it possible to send one version of a newsletter to customers who live in the United Kingdom and another version to customers who live in Ireland.

Email folder

Select the email folder. The customer data is saved in this email folder.

1.14. Filtering customer data

The customer filter helps you find more specific customer data. Proceed as described below in order to filter customer data and to copy this data into an email folder.

Filtering customer data:

  1. Go to System » CRM » Newsletter » plentymarkets » Email filter.

  2. Carry out the settings in the Customer filter area. Pay attention to the information given in Table 7.

  3. Click on Preview to see the customer data.
    → The Preview area that contains the customer data opens. Check the result.

  4. Click on Transfer emails into folder.

Table 7. Settings for the customer filter
Setting Explanation

Minimum order value

Enter a minimum order value to filter customers whose orders reached or exceeded this value.

Category 1-3

Select up to 3 category levels to filter customers who bought an item in this category or sub-category.

Item ID

Enter one or more item IDs to filter customers who bought these items.

Exact order time

Enter a time period to filter customers who placed an order during this time period. If you do not want to filter by the date, activate the option No exact order time.

Country

Select the country to filter customers from this country. For example, this makes it possible to send one version of a newsletter to customers who live in the United Kingdom and another version to customers who live in Ireland.

Client (store)

Select a client (store) to filter customers who bought an item from this client (store).

Customer class

Select a customer class to filter customers who belong to this class.

Order referrer

Select an order referrer to filter customers who placed orders with this order referrer.

Newsletter registration

Choose between the options ALL and Only customers who have consented to the receipt of newsletters.
ALL = The customer data of all customers who have subscribed to the newsletter are copied into the email folder. This includes customers who confirmed their newsletter subscription with the double opt-in method and customers who have not yet confirmed.
Only customers who have consented to the receipt of newsletters = The customer data are copied into the email folder for those customers who have confirmed their newsletter subscription.

Email folder

Select the email folder. The customer data is saved in this email folder.

1.15. Sending newsletters

After you created and linked the email template and have created the newsletter, you set which email addresses that are saved in the email folders the newsletter should be sent to. To do so, go to CRM » Newsletter. Using the Filter option, you can decide whether to send a newsletter to all email addresses or only to confirmed email addresses. Carry out this setting in the Send newsletter tab of the newsletter.

Only a limited number of newsletters is sent during the day

Please note that only a limited number of newsletters is sent to your customers during the day. At night, a larger number of emails is allowed to be sent to your customers.

  • During the day between 8:00am and 12:00 midnight: 60 emails every 15 minutes

  • At night between 12:00 midnight and 8:00am: 500 emails every 15 minutes

Sending newsletters:

  1. Go to CRM » Newsletter.

  2. Expand the newsletter that you want to send.

  3. Click on the Send newsletter tab.

  4. Select a group under Send newsletter to group from the drop-down list.

  5. Select the option ALL or To confirmed email addresses only from the Filter drop-down list.

  6. Click on Send.
    → The newsletter are sent according to the settings that you selected above.

2. Sending newsletters with CleverReach

Proceed as described below to send newsletters to your customers with CleverReach.

2.1. Registering with CleverReach

Register for free in order to use CleverReach in plentymarkets. To do so, go to the CleverReach website. For further information about the settings, refer to the CleverReach help center.

2.2. Setting up CleverReach in plentymarkets

Proceed as described below to set up the CleverReach interface in plentymarkets.

Setting up CleverReach in plentymarkets:

  1. Go to System » CRM » Newsletter » CleverReach.

  2. Carry out the settings. Pay attention to the information given in Table 8.

  3. Enter your API key.

  4. Enter the List ID of the group that you created in CleverReach.

  5. Save the settings.

  6. Click on Generate group attributes.
    → Data fields are set up in CleverReach. This way the data that you transfer can be saved and processed.

  7. Open the CleverReach back end and open the group whose list ID you entered into plentymarkets.

  8. Delete the data fields that you do not want to use in CleverReach.
    → The following data fields are currently transferred from plentymarkets to CleverReach: Birthday, First name, Gender (form of address), Lang (language) and Last name.

  9. Go back to System » CRM » Newsletter » CleverReach in your plentymarkets back end.

  10. Activate the option Automatic transfer (daily) so that customer data is transmitted.

  11. Save the settings.

Table 8. Settings in the System » CRM » Newsletter » CleverReach menu
Setting Explanation

Generate group attributes

Generates the data fields (group attributes) for CleverReach.

Carry out data transfer

Transfers data fields (group attributes) to CleverReach. The following data fields are currently transferred from plentymarkets to CleverReach: Birthday, First name, Gender (form of address), Lang (language) and Last name. Select the area from the drop-down list.
Note: This is to be carried out before you transfer the actual customer data. Refer to the following instructions.

API key

Enter the API key that you received from CleverReach.

List ID

Enter the list ID that you received from CleverReach.

Order referrers

Select the order referrers that should be available for CleverReach. Referrers that do not allow data to be transferred are not selected by default.
Note: Check the selected order referrers before you begin working with CleverReach. This helps you avoid potential warnings or reprimands.

Export starting with order status

Select a status. Data is exported starting from this status.

Automatic transfer (daily)

Activate if data should automatically be transferred every day.

First transfer

During the first automatic transfer, customer data is transferred from the past 3 days. After that, only new customers' data is transferred.

You can use filters in CleverReach if you do not want to write to all customers. For further information, refer to the CleverReach* support page.

2.3. Manually transmitting customer data

Use the Carry out data transfer option to only transfer customer data for a specific customer type. This allows you to sort the plentymarkets customer types into different CleverReach groups.

Should I use the automatic transfer?

If you use the option Carry out data transfer in order to transfer customer data filtered by customer type, you may have to deactivate the automatic transfer. The automatic transfer transfers all new customer data without considering the different customer types.

Manually transmitting customer data:

  1. Go to System » CRM » Newsletter » CleverReach.

  2. Enter your API key.

  3. Enter the List ID of the group that you created in CleverReach.

  4. Save the settings.

  5. Click on Generate group attributes.
    → Data fields is set up in CleverReach. This way the data that you transfer can be saved and processed.

  6. Open the CleverReach back end and open the group whose list ID you entered into plentymarkets.

  7. Delete the data fields that you do not want to use in CleverReach.
    → The following data fields are currently transferred from plentymarkets to CleverReach: Birthday, First name, Gender (form of address), Lang (language) and Last name.

  8. Go back to System » CRM » Newsletter » CleverReach in your plentymarkets back end.

  9. Select the customer type from the drop-down list Carry out data transfer.

  10. Save the settings.

  11. Click on Export.
    → The customer data is transmitted.

3. Sending newsletters with Newsletter2Go

Proceed as described below to send newsletters to your customers with Newsletter2Go.

SOAP module is required to use Newsletter2Go

Please note that you require the SOAP module in order to use the Newsletter2Go service. The SOAP module allows for correct data retrieval.

3.1. Registering with Newsletter2Go

Register for free in order to use Newsletter2Go in plentymarkets. To do so, go to the Newsletter2Go website. For further information about the settings in Newsletter2Go, refer to the Newsletter2Go help.

3.2. Creating a user

Go to Settings » Basic settings » User » Accounts to create a new user for Newsletter2Go. You need this user for the Newsletter2Go interface. When creating the user with the user class Newsletter2Go, all rights required for the SOAP API are automatically saved. These rights include for example the setting Customer for the recipient’s synchronisation as well as the setting Item for the item transfer.

Creating a user:

  1. Open the menu System » Settings » User » Accounts.

  2. Click on New.

  3. Enter the User name.

  4. Enter the Actual name.

  5. Select Newsletter2Go from the User class drop-down list.

  6. Enter the password.

  7. Save the settings.

3.3. Setting up a user

In the next step, you set up the new user for Newsletter2Go.

Setting up a user:

  1. Open the menu System » Settings » User » Accounts.

  2. Open the Newsletter2Go user that you have just created.

  3. Click on the Right tab.

  4. In the Visibility tab, select the clients (stores) in the Client (store) section.

  5. Save the settings.

Sending newsletters from an exclusive, dedicated IP address

You can send your Newsletter2Go newsletters from an exclusive, dedicated IP address. To use this service, you need to access the Service centre in the Start » Service centre menu and save the Newsletter2Go name server for the sub-domains. You receive the necessary information regarding sub-domains and name server from Newsletter2Go.

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